{ "item_title" : "Dynamic Business Planning Basics", "item_author" : [" Ennio Fatuzzo", "Carol Fatuzzo "], "item_description" : "Dynamic Business Planning Basics is a guide to an effective business planning process that is appropriate for use in disruptive economic times such as ours. It is not meant to be a comprehensive treatise on business plans. Instead, it focuses on the planning PROCESS itself, not the written plan. It teaches a simple, 7-step planning methodology for building a strong business plan framework and then outlines an approach for using this methodology to create a Living Business Plan. What is a living business plan? It is a dynamic but simple document customized for a particular business. It is specific enough to provide a roadmap that can be followed, but not so complex that those using it get lost in the details. It is a plan with adaptability built into the process for maintaining it in order to allow for rapid changes in course as roadblocks are encountered in today's changing world. Who needs another business planning book? Think about it. Is your business healthy? Are you satisfied with the results in these difficult economic times? Are you keeping pace with your competitors? Is your business adaptable to the changing environment? We don't have all of the answers, but we do provide new insights into an old topic that we hope will stimulate business leaders to consider new directions for business survival and growth in today's environment.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/45/387/642/1453876421_b.jpg", "price_data" : { "retail_price" : "9.85", "online_price" : "9.85", "our_price" : "9.85", "club_price" : "9.85", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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