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The Dynamics of Advertising|Jackie Botterill

The Dynamics of Advertising

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Overview

Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.

This item is Non-Returnable

Details

  • ISBN-13: 9789058230850
  • ISBN-10: 9058230856
  • Publisher: Routledge
  • Publish Date: November 2000
  • Dimensions: 9.21 x 6.14 x 0.62 inches
  • Shipping Weight: 0.92 pounds
  • Page Count: 296

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