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"item_title" : "The Dynamics of Advertising",
"item_author" : [" Jackie Botterill", "Iain Macrury", "Barry Richards "],
"item_description" : "Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.",
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The Dynamics of Advertising
Overview
Providings a critical review of the existing literature on advertising together with the results of an extensive research study, this book aims to develop a method for the psychosocial study of all forms of public communication.
This item is Non-Returnable
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Details
- ISBN-13: 9789058230850
- ISBN-10: 9058230856
- Publisher: Routledge
- Publish Date: November 2000
- Dimensions: 9.21 x 6.14 x 0.62 inches
- Shipping Weight: 0.92 pounds
- Page Count: 296
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