{ "item_title" : "E-Business Applications for Product Development and Competitive Growth", "item_author" : [" In Lee "], "item_description" : "As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as Web 2.0) it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia. E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/60/960/132/1609601327_b.jpg", "price_data" : { "retail_price" : "180.00", "online_price" : "180.00", "our_price" : "180.00", "club_price" : "180.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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