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E-Commerce Usability|David Travis

E-Commerce Usability : Tools and Techniques to Perfect the On-Line Experience

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Overview

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola. This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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Details

  • ISBN-13: 9781138440418
  • ISBN-10: 1138440418
  • Publisher: CRC Press
  • Publish Date: June 2017
  • Page Count: 200

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