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Early Warning|Benjamin Gilad

Early Warning : Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies

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Overview

With strong opinions and wry humor, world-recognized expert Benjamin Gilad reveals how to anticipate and react to early signs of trouble.

Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.

Such systems let organizations manage risk more effectively and prevent "industry dissonance" -- when market realities outpace corporate strategies. Early Warning reveals how to:

  • Change strategy to meet new realities
  • Learn from the mistakes of others via the book's eye-opening stories
  • Avoid common tactics like benchmarking and using consultants, which may do more harm than good
  • Tell executives what they need to know -- not what they want to hear

Each chapter ends with a Manager's Checklist of key points, and the book includes numerous charts, tables, and tools.

Details

  • ISBN-13: 9780814432068
  • ISBN-10: 0814432069
  • Publisher: Amacom
  • Publish Date: September 2003
  • Dimensions: 9.21 x 6.14 x 0.6 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 272
  • Reading Level: Ages 17-NA

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