{ "item_title" : "The Economics of Owning a Gym", "item_author" : [" Beyond Balance "], "item_description" : "Every treadmill is taken. The weight room is loud. There's a line at the front desk. It looks like the easiest business in the world to run - and that's exactly the hour that lies to you.A gym is not really a fitness business. It's a subscription business that happens to have dumbbells in it - and the moment you understand that difference, every number in this book starts to make sense.The Economics of Owning a Gym pulls apart the real cost structure and real revenue mechanics behind opening or buying a gym, using actual industry numbers instead of motivational hand-waving: What it really costs to open the door - deposits, buildout, and the HVAC upgrade almost nobody budgets forThe equipment financing trap: buy vs. lease, and why the wrong choice can follow you out the doorWhy the most profitable member in your gym is the one who never shows up - and the math behind itThe exact break-even formula: how many members you need before you make a single dollarTwo real bankruptcies (Bally Total Fitness, 24 Hour Fitness) and the structural lesson behind bothA full year modeled two ways - the optimistic scenario and the realistic one - and the six-figure gap between themThis isn't a hype book about chasing a gym-owner dream. It's the briefing you read before you sign a lease, write a check, or commit to a franchise fee - built around the same numbers that decide whether a gym quietly bleeds cash or quietly prints it.Includes a complete Gym Buyer's Toolkit: a break-even calculator worksheet, a startup cost checklist, and 30 due-diligence questions to ask before you buy or open a gym.Book One of the So You Want to Own a Business series - real economics behind the everyday physical businesses you drive past and have probably wondered about.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/178/9798191781174_b.jpg", "price_data" : { "retail_price" : "9.99", "online_price" : "9.99", "our_price" : "9.99", "club_price" : "9.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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