{ "item_title" : "Efficient and Effective Research", "item_author" : [" Chad Perry "], "item_description" : "This book will be the foundation of a research career inside and outside universities, in a modern world where efficiency and effectiveness are increasingly emphasised. Part A aims to help readers write their thesis and journal articles in an efficient way; it can be used for both quantitative and qualitative research reports. In the second chapter, this approach to thesis writing leads into a comprehensive guide to efficient article writing. In turn, Part B presents steps in three qualitative social science research methodologies that are particularly effective for unearthing findings about what humans actually do in work and other situations: case, interview and action research. Examples of how to carry out the methodologies are described.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/0/98/737/211/0987372114_b.jpg", "price_data" : { "retail_price" : "50.00", "online_price" : "50.00", "our_price" : "50.00", "club_price" : "50.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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