{
"item_title" : "Electronic Commerce",
"item_author" : [" Richard T. Watson "],
"item_description" : "This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.",
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Electronic Commerce : The Strategic Perspective
Overview
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
This item is Non-Returnable
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Details
- ISBN-13: 9781616100292
- ISBN-10: 161610029X
- Publisher: Orange Grove Text Plus
- Publish Date: September 2009
- Dimensions: 11 x 8.5 x 0.24 inches
- Shipping Weight: 0.63 pounds
- Page Count: 115
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