{ "item_title" : "Emerging Operational and Management Trends in Hospitality, Design and Digital Media", "item_author" : [" B. Prashanth Prabhu", "Jeetha", "Subrat Saraf "], "item_description" : "This edited volume contains 15 qualitative research papers on hospitality, design, and digital media in the 21st century. The contributions are from faculty of Srinivas University Institute of Hotel Management and Tourism. The book reflects the institute's focus on industry-oriented scholarship and interdisciplinary inquiry. It examines how operations, management, and creative fields are reshaped by technology and changing consumer expectations. The hospitality section covers hotel operations, rooms division, catering technology, and culinary practices. Topics include service quality, hygiene, food safety, human resource development, and experiential design for guests. The design and digital media section explores visual communication, spatial design, and digital platforms in tourism and hospitality. Chapters address aesthetics, digital marketing, content creation, and immersive technologies influencing consumer behavior. All chapters use qualitative methods like case studies, interviews, and ethnographic observations for practical insights. The book serves academicians, researchers, industry practitioners, and students as a reference for curriculum, training, and policy.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/34/864/202/9348642022_b.jpg", "price_data" : { "retail_price" : "99.00", "online_price" : "99.00", "our_price" : "99.00", "club_price" : "99.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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