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Emotion and Reason in Consumer Behavior|Arjun Chaudhuri

Emotion and Reason in Consumer Behavior

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Overview

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

This item is Non-Returnable

Details

  • ISBN-13: 9780750679763
  • ISBN-10: 075067976X
  • Publisher: Routledge
  • Publish Date: January 2006
  • Dimensions: 9.1 x 6 x 0.9 inches
  • Shipping Weight: 1 pounds
  • Page Count: 182

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