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Emotion and Reason in Consumer Behavior
Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
This item is Non-Returnable
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Details
- ISBN-13: 9780750679763
- ISBN-10: 075067976X
- Publisher: Routledge
- Publish Date: January 2006
- Dimensions: 9.1 x 6 x 0.9 inches
- Shipping Weight: 1 pounds
- Page Count: 182
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