{ "item_title" : "Emotional Engineering, Vol.10", "item_author" : [" Shuichi Fukuda "], "item_description" : "This book is the latest volume in the series of Springer titles on emotional engineering, tracking the development of this field. In our society, Culture emerges at the dawn of each era, laying the foundation for the development of Civilization, which is then passed on to the succeeding era. Culture embodies the timeless essence of human characteristics, transcending temporal and spatial boundaries, encompassing the visionary pursuit of the future and the relentless quest for self-realization. Both Motivation and Emotion stem from the Latin word Movere, denoting movement. Why do we, as living beings, bear the epithet Creatures? It is because we instigate movement to thrive. Unlike other animals, who move merely to subsist in the present, humans navigate life with an eye toward tomorrow. Emotion etymologically signifies to move out in Latin, implying the act of manifesting one's inner realm in the external world. However, as denoted by the term VUCA (Volatility, Uncertainty, Complexity, and Ambiguity, our society is rapidly evolving into a realm of increasing complexity and diversity, transitioning from the tangible to the intangible. While the tangible realm necessitates interaction, the evolving landscape calls for the intervention of technology. Technology delves into the realm of How. Yet, Culture resides in the emotional domain, pondering What and Why,, as does Engineering. The Process of daring to transform dreams into reality assumes paramount significance. History admonishes us that now is the opportune moment to forge a novel Civilization for the twenty-second century. Let us harness the power of Emotional Engineering to sculpt the twenty-second century Civilization into its best iteration. This book of collected chapters sums up this challenge and how we can meet it. ", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/3/03/172/711/3031727118_b.jpg", "price_data" : { "retail_price" : "199.99", "online_price" : "199.99", "our_price" : "199.99", "club_price" : "199.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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