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Encyclopedia of E-Business Development and Management in the Global Economy|In Lee

Encyclopedia of E-Business Development and Management in the Global Economy : 3 Volumes

by In Lee
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Overview

As globalization and competition pose new opportunities and challenges, firms strive to discover effective and efficient e-business models and applications to contribute to their sustainability, growth, and innovation. The Encyclopedia of E-Business Development and Management in the Global Economy creates a repository for educators, researchers, and industry professionals to collaborate and discuss their research ideas, theories, practical experiences, challenges, and opportunities, while presenting tools and techniques in all aspects of e-business development and management in the digital economy. As the first and most comprehensive book to present aspects from the research, industry, managerial, and technical sides of e-business, this collection appeals to policy-makers, e-business application developers, market researchers, managers, researchers, professors, and undergraduate/graduate students in various academic disciplines.

This item is Non-Returnable

Details

  • ISBN-13: 9781615206117
  • ISBN-10: 1615206116
  • Publisher: Igi Global Scientific Publishing
  • Publish Date: February 2010
  • Shipping Weight: 2.79 pounds
  • Page Count: 1458

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