Overview
Marketing is broken into pieces. This book puts it back together.
The Dark Smarts: The End to End of Marketing is a definitive guide for marketers, founders, and leaders who want clarity in a discipline overloaded with tools, tactics, and noise.
Instead of treating insight, creativity, brand, performance, and metrics as separate specialisms, this book connects them into one practical, end-to-end system. It brings together the core thinking from the Dark Smarts of Marketing series-From Insight to Influence, Direct Marketing, Creativity: Own Your Edge, Brandology, and Performance Marketing-with an entirely new and essential addition: The Dark Smarts of Marketing Metrics.
The result is a clear, commercially grounded view of how marketing actually works when every part supports the next.
This is not a tactics manual or a trend report. It's a sharp, simplified framework for better judgement-showing how to move from understanding people, to influencing behaviour, to building brands, driving performance, and measuring what truly matters.
Written for real-world application, The Dark Smarts: The End to End of Marketing cuts through hype and complexity to give you the thinking behind effective marketing, so you can make better decisions, faster, with confidence.
This item is Non-Returnable
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Details
- ISBN-13: 9798244106497
- ISBN-10: 9798244106497
- Publisher: Independently Published
- Publish Date: January 2026
- Dimensions: 9 x 6 x 1.01 inches
- Shipping Weight: 1.46 pounds
- Page Count: 502
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