{ "item_title" : "Engineer to Entrepreneur", "item_author" : [" Thabo Khalema "], "item_description" : "You already know how to solve technical problems, but are financial concepts and money confusing to you?Many engineers, scientists, technicians, and other technical professionals spend years mastering their craft, yet struggle to communicate their ideas, influence decision-makers, secure funding, attract customers, or advance their careers. Technical expertise alone is rarely enough in today's competitive world.Engineer to Entrepreneur is a practical guide designed to help technical professionals bridge the gap between technical excellence and commercial success. Whether you want to launch a business, lead innovation projects, win support for your ideas, or increase your earning potential, this book provides the skills needed to turn knowledge into value.Inside, you'll learn how to: Communicate technical ideas in ways that inspire actionUnderstand what customers, investors, and decision-makers truly wantBuild confidence when presenting and pitching your ideasDevelop influence, negotiation, and networking skillsIdentify opportunities hidden within technical problemsCreate value that people are willing to pay forThink like an entrepreneur without abandoning your technical identityThis book is written for engineers, scientists, technologists, researchers, and skilled professionals who want to make a greater impact and earn more from the expertise they have worked so hard to develop.The world does not reward the best ideas. It rewards the ideas that are understood, trusted, and acted upon.If you're ready to transform your technical knowledge into opportunity, influence, and income, Engineer to Entrepreneur will show you how.Get your copy today and start turning your expertise into results.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/819/968/9798199682985_b.jpg", "price_data" : { "retail_price" : "10.99", "online_price" : "10.99", "our_price" : "10.99", "club_price" : "10.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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