{ "item_title" : "Entrepedia - 2nd Edn.", "item_author" : [" Nandini Vaidyanathan "], "item_description" : "This is a guide book if you want to become an entrepreneur, or, if you are in the start-up phase. It tells you in easy, simple, 20 steps, what are the things you need to do from the time you think of the business idea to becoming market-ready. It is a go-to book, like a dictionary. If you have just started a company, or thinking of starting a company, it answers some basic questions: Why should I be an entrepreneur? Where will I get my business ideas from? Why do I need a mentor and where will I find one? How will I hire good teams when I don't have the money to pay them market rates? What is a business plan, why should I write it, how should I write it? What are the different ways in which I can raise money for my business? This book acts as a mentor, pointing the way each step of your exciting journey to becoming an entrepreneur. Professor Nandini Vaidyanathan been a traveling teacher who, for the last five years, has been teaching entrepreneurship in several ivy-league business schools around the world. July this year she has mentored more than 500 startup entrepreneurs across domains and geographies, pro bono. She writes a monthly column for the Entrepreneur magazine.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/38/549/223/9385492233_b.jpg", "price_data" : { "retail_price" : "19.99", "online_price" : "19.99", "our_price" : "19.99", "club_price" : "19.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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