{ "item_title" : "Entrepreneurial Development", "item_author" : [" Kamma Ramanjaneyulu", "Ravi Rachapudy "], "item_description" : "Entrepreneurial Development focuses on building the knowledge, skills, and mindset required to understand and practice entrepreneurship. It explains who an entrepreneur is, the qualities and competencies needed for success, and the role played by innovation, risk-taking, motivation, and environmental factors. The book highlights various types of entrepreneurs, the barriers they face, and the psychological, social, cultural, and economic factors that influence entrepreneurial growth. It also emphasizes how entrepreneurial behaviour contributes to economic and social development by creating jobs, improving living standards, and driving innovation.The book also provides a complete overview of the supportive ecosystem required for entrepreneurship. It covers the role of MSMEs, government policies, financial institutions, industrial estates, incentives and subsidies, and development agencies such as SIDBI, NSIC, SIDO, KVIC, NIESBUD, and TCOs. It further explains business idea generation techniques, project classification, project life cycle, and project management processes. Overall, this e-book serves as a comprehensive guide for students, educators, and aspiring entrepreneurs.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/6/20/938/098/6209380980_b.jpg", "price_data" : { "retail_price" : "51.00", "online_price" : "51.00", "our_price" : "51.00", "club_price" : "51.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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