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Escalation of Commitment in Internationalization Processes|Björn Röber

Escalation of Commitment in Internationalization Processes : The Role of Bounded Rationality in the Uppsala Model

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Overview

Presents a thorough discussion of bounded rationality in international business researchIncludes a rare application of laboratory research in studying international business strategyApplies an interdisciplinary approach to studying the well-known Uppsala model

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Details

  • ISBN-13: 9783319887142
  • ISBN-10: 3319887149
  • Publisher: Springer
  • Publish Date: August 2018
  • Dimensions: 9.21 x 6.14 x 0.45 inches
  • Shipping Weight: 0.67 pounds
  • Page Count: 194

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