{ "item_title" : "The Essence of Research Methodology", "item_author" : [" Jan Jonker", "Bartjan Pennink "], "item_description" : "This book offers a concise introduction to different research approaches in management science. It provides readers with the knowledge to make well-reasoned methodological choices and helps them understand what structuring and designing a research implies. The book contains more then fifty practical examples, exercises, discussions and short case studies, which are aimed at showing how to apply a particular methodology in a specific context. In addition, short footnotes draw attention to more fundamental theoretical, ontological or epistemological issues. Criteria are listed making it possible to judge the quality of the results. At the end of the book various checklists are provided to help structure research activities and reflect on key issues and choices to be made. A special feature of this book is an extensive comparative glossary of the methodological terms and notions.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/3/64/242/478/3642424783_b.jpg", "price_data" : { "retail_price" : "79.99", "online_price" : "79.99", "our_price" : "79.99", "club_price" : "79.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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