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Essentials of Corporate Communication|Cees B. M. Van Riel

Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management

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Overview

Expertly blending theory and practice and highly illustrated with case studies and vignettes, this text, written by leading experts in the field, provides readers with comprehensive coverage of the subject and a wealth of best practice examples.

This item is Non-Returnable

Details

  • ISBN-13: 9780415328265
  • ISBN-10: 0415328268
  • Publisher: Routledge
  • Publish Date: August 2006
  • Dimensions: 9.24 x 6.48 x 0.94 inches
  • Shipping Weight: 1.39 pounds
  • Page Count: 328

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