{
"item_title" : "Essentials of Marketing Research",
"item_author" : [" Barry Babin "],
"item_description" : "ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.",
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Overview
ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
This item is Non-Returnable
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Details
- ISBN-13: 9780357033937
- ISBN-10: 0357033930
- Publisher: Cengage Learning
- Publish Date: August 2018
- Page Count: 514
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