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Ethical Imperative, The|Cooper, Andrew C.M.

Ethical Imperative, The : Leading with Conscience to Shape the Future of Business

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Overview

In an era marked by increasing profiteering and inequality, The Ethical Imperative offers a compelling alternative vision—one where companies champion the collective prosperity of employees, shareholders, and communities. Andrew C. M. Cooper, a distinguished executive, leverages over twenty academic studies and fifty years of research to challenge the status quo. He exposes the critical threat of public disengagement from businesses and institutions, urging a departure from outdated, profit-only models that harm corporations, consumers, and communities alike.



You'll find:



● Five strategies you can employ to transform your organization into a beacon of trust and social responsibility



● Techniques for navigating the age of social media and creating an authentic brand



● Actionable tools to help your organization move beyond exclusively short-term profit-driven models of growth



Packed with engaging stories, practical tools, and insights from a seasoned leader determined to revolutionize corporate culture, this book is an essential resource for business managers, executives, entrepreneurs, and anyone aspiring to infuse their commercial endeavors with ethical principles.

Details

  • ISBN-13: 9781663746481
  • Publisher: Ascent Audio
  • Publish Date: Sept 2024
  • Author: Andrew C.M. Cooper
  • Narrator: Mirron Willis
  • Duration: 11:14:16

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