{ "item_title" : "The Ethics of Rhetoric", "item_author" : [" Richard M. Weaver "], "item_description" : "Is rhetoric only the art of getting your way, or can speech itself be good? Richard M. Weaver argues that no use of language is neutral. Every speaker leads his hearers somewhere, toward the true or toward appetite and slogan.Beginning with Plato's Phaedrus and moving through the Scopes trial, Burke, Lincoln, Milton, and the jargon of the social scientists, Weaver shows that a man's chosen arguments and favorite words expose what he really believes. He closes with a study of the god terms and devil terms that move modern crowds.First published in 1953, The Ethics of Rhetoric is the best modern defense of rhetoric as a moral discipline, and it recovers the older tradition that bound speech to truth and the good. Weaver was not a Catholic, but his case for an ordered, given reality, and for language answerable to it, is one that Catholic readers will recognize.This new typeset edition from Stabat Mater Press restores the book to print for students, teachers, and anyone concerned with the state of public speech.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/97/128/506/1971285064_b.jpg", "price_data" : { "retail_price" : "22.00", "online_price" : "22.00", "our_price" : "22.00", "club_price" : "22.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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