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"item_title" : "Evaluation in Advertising Reception",
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"item_description" : "Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.",
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Evaluation in Advertising Reception : A Socio-Cognitive and Linguistic Perspective
by S. Bullo
Other Available Formats
Overview
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
This item is Non-Returnable
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Details
- ISBN-13: 9781349468362
- ISBN-10: 1349468363
- Publisher: Palgrave MacMillan
- Publish Date: January 2014
- Dimensions: 8.5 x 5.5 x 0.46 inches
- Shipping Weight: 0.56 pounds
- Page Count: 207
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