{ "item_title" : "Event Planning", "item_author" : [" Alex Genadinik", "Eric Robertson "], "item_description" : "In this book, you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. The book covers event planning and management fundamentals and explains how you can grow attendance and revenue significantly. Recently updated, the book now includes strategies for boosting event attendance, building buzz around the event as it occurs, and ensuring that your attendees are pleased following the event. The update also includes email marketing strategies to grow your event, and an event management checklist to keep your events organized and diligently promoted. I look forward to helping you create the best event series possible.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/822/872/9798228722507_b.jpg", "price_data" : { "retail_price" : "29.99", "online_price" : "29.99", "our_price" : "29.99", "club_price" : "29.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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