{ "item_title" : "Evolution of Media", "item_author" : [" Michael A. Noll "], "item_description" : "A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/0/74/255/481/0742554813_b.jpg", "price_data" : { "retail_price" : "150.00", "online_price" : "150.00", "our_price" : "150.00", "club_price" : "150.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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