{ "item_title" : "Example of Lettering and Design", "item_author" : [" J. Little Johns "], "item_description" : "Example of Lettering and Design is a comprehensive guide to the art of typography and ornamental lettering, specifically tailored for students, artists, and commercial designers. This work explores the fundamental principles of constructing elegant and functional letterforms through a series of detailed examples and practical demonstrations. The book covers various styles of lettering, ranging from classical Roman capitals to more modern and decorative scripts suitable for advertising and display work.The work emphasizes the importance of balance, proportion, and spacing in the creation of professional-grade designs. It serves as both a pedagogical tool for those learning the craft and a reference for seasoned designers seeking inspiration for decorative motifs and layout compositions. By focusing on the structural integrity of individual letters and their harmonious arrangement, the author provides a foundational understanding of how lettering serves as a vital component of graphic communication. Example of Lettering and Design remains a valuable resource for anyone interested in the historical techniques of hand-drawn type and the enduring aesthetic principles of graphic design.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you may see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/02/564/511/1025645111_b.jpg", "price_data" : { "retail_price" : "15.95", "online_price" : "15.95", "our_price" : "15.95", "club_price" : "15.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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