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{
"item_title" : "Experiential Marketing",
"item_author" : [" Wided Batat "],
"item_description" : "This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.",
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Experiential Marketing : Consumer Behavior, Customer Experience and the 7es
by Wided Batat
Other Available Formats
Overview
This book combines gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process) of the new experiential marketing mix, and the challenges for the future.
This item is Non-Returnable
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Details
- ISBN-13: 9781138293151
- ISBN-10: 1138293156
- Publisher: Routledge
- Publish Date: January 2019
- Dimensions: 9.21 x 6.14 x 0.69 inches
- Shipping Weight: 1.33 pounds
- Page Count: 302
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