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"item_title" : "Exploring Commercial, Social, and Digital Innovation from the Customer Perspective",
"item_author" : [" Seidali Kurtmollaiev", "Line Lervik-Olsen", "Tor W. Andreassen "],
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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Overview
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
This item is Non-Returnable
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Details
- ISBN-13: 9781032794471
- ISBN-10: 103279447X
- Publisher: Routledge
- Publish Date: January 2026
- Dimensions: 9.21 x 6.14 x 0.75 inches
- Shipping Weight: 1.42 pounds
- Page Count: 310
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