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Exploring Commercial, Social, and Digital Innovation from the Customer Perspective|Seidali Kurtmollaiev

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

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Overview

This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.

This item is Non-Returnable

Details

  • ISBN-13: 9781032794471
  • ISBN-10: 103279447X
  • Publisher: Routledge
  • Publish Date: January 2026
  • Dimensions: 9.21 x 6.14 x 0.75 inches
  • Shipping Weight: 1.42 pounds
  • Page Count: 310

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