{ "item_title" : "Exploring Communication Theory", "item_author" : [" Kory Floyd", "Paul Schrodt", "Larry A. Erbert "], "item_description" : "This text presents and explains theories in communication studies from the epistemological perspectives of the researchers who use them. Rather than representing a specific theoretical paradigm (social scientific, interpretive, or critical), the author team presents the three major paradigms in one text, each writing in his or her area of expertise. Every theory is explained in a native voice, from a position of deep understanding and experience, improving clarity for readers. The text also provides insights on using communication theory to address real-life challenges. Considering that theories are developed to guide scholarly research more than to provide practical advice, this feature of the book helps students create realistic expectations for what theories can and cannot do and makes clear that many theories　can　have practical applications that students can use to their advantage in everyday life. Offering a comprehensive exploration of communication theories through multiple lenses, Exploring　Communication Theory provides an integrated approach to studying communication theory and to demonstrating its application in the world of its readers. Online resources also accompany the text. For students: practice quizzes to review key concepts; for instructors: an instructor's manual featuring chapter outlines, lists of key terms, discussion questions, suggested further readings, and both in-class and out-of-class exercises, as well as lecture slides and sample essay test questions.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/13/820/015/1138200158_b.jpg", "price_data" : { "retail_price" : "89.95", "online_price" : "89.95", "our_price" : "89.95", "club_price" : "89.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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