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Export & Expand|Rupert Sutton

Export & Expand : 8 essential steps to take your business global

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Overview

Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.

Details

  • ISBN-13: 9781838530600
  • ISBN-10: 1838530606
  • Publisher: Weben Partners
  • Publish Date: December 2018
  • Dimensions: 9 x 6 x 0.44 inches
  • Shipping Weight: 0.63 pounds
  • Page Count: 208

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