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Export & Expand : 8 essential steps to take your business global
Overview
Export and Expand covers the 8 essential steps in expanding your business globally. It starts by prioritising export markets; deciding which consumers, shoppers and trade customers to target; researching and contacting the right Go-to-Market partners; product development and branding; building an export team; selling and negotiation; marketing for sell-thru and creating a robust export business plan.
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Details
- ISBN-13: 9781838530600
- ISBN-10: 1838530606
- Publisher: Weben Partners
- Publish Date: December 2018
- Dimensions: 9 x 6 x 0.44 inches
- Shipping Weight: 0.63 pounds
- Page Count: 208
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