{ "item_title" : "Export & Expand", "item_author" : [" Rupert Sutton "], "item_description" : "Export & Expand is a practical guide to taking your business global. The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions. Export and Expand is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East. The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/857/055/9798570556768_b.jpg", "price_data" : { "retail_price" : "12.24", "online_price" : "12.24", "our_price" : "12.24", "club_price" : "12.24", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details