{ "item_title" : "FMCG Blueprint", "item_author" : [" Suraj Raina "], "item_description" : "FMCG Blueprint: Your No-Nonsense Guide to FMCG Success!Why do some brands dominate supermarket shelves while others fade into oblivion?Welcome to the fast-paced, high-stakes world of FMCG - where visibility, volume, and velocity decide winners. If you've ever wondered how shampoos, snacks, and soaps quietly make billions or how shelf space turns into a battlefield, this book is for you.What makes this book different?Unlike textbooks packed with jargon, FMCG Blueprint is your real-world survival guide. Whether you're a rookie exploring FMCG sales, a mid-level professional scaling new heights, or someone just curious about how biscuits rule the world, this book offers actionable insights, relatable stories, and laugh-out-loud moments.What you'll discover: 1. How to master sales strategies that move products faster than your competition.2. Secrets to cracking pricing, margins, and ROI calculations like a pro.3. The art of retail execution and shelf domination.4. How to scale your brand from local favorite to global player.5. What the future holds-AI, sustainability, and e-commerce revolutions.No fluff. No boring theories. Just tried-and-tested hacks, insider wisdom, and a whole lot of fun.Whether you're aiming for a promotion, growing your startup, or just trying to decode why your favorite chips got smaller, FMCG Blueprint is your go-to guide to mastering the industry.Get ready to transform your FMCG game. Grab your copy now!", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/889/724/9798897244164_b.jpg", "price_data" : { "retail_price" : "12.99", "online_price" : "12.99", "our_price" : "12.99", "club_price" : "12.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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