{ "item_title" : "Facebook Advertising", "item_author" : [" Susan Smith", "Mark Hollister "], "item_description" : "If you want to learn how to increase your sales, leads and engagement; with Facebook Advertising, then keep reading. Facebook is the most popular and effective social media to advertise a product or a business. It has more than 1.8 billion active users, and several ad formats. In this era people spend a tremendous amount of time on their phone and if you learn to target the right audience Facebook Advertising will help you sell almost anything. This book covers the latest strategies that are working on Facebook right now. What makes this book different? Here are some of the things you can take away from the book: How to build a real audience Engagements Conversions The importance of building a community Facebook Marketing Creating and Optimizing Ads Facebook Stories Facebook Live And much, much more Unlike traditional advertising, or other forms of online marketing, Facebook allows specific market segmentation, so you know the precise likes and dislikes of your customer, their interests and behavior, which allows you to create campaigns targeted specially for individual groups. Whether it is a local or enterprise level brand", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/73/116/462/1731164629_b.jpg", "price_data" : { "retail_price" : "11.78", "online_price" : "11.78", "our_price" : "11.78", "club_price" : "11.78", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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