{ "item_title" : "Fads, Fakes, Freaks, Frauds, and Fools", "item_author" : [" William Edward Shepard "], "item_description" : "2011 Reprint of 1923 Edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. The author seeks to expose every conceivable type of human fad and fraud. The subject matter is divided into five chapters: one each for Fads, Fakes, Freaks, Frauds and Fools. Including the obvious manias chronicled elsewhere, the author treats such exotic subjects as manufacturing Egyptian mummies, gypsy charms, the criminal diploma, and many varieties of fools. An encyclopedia of the human penchant for delusion and gullibility.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/61/427/035/161427035X_b.jpg", "price_data" : { "retail_price" : "18.29", "online_price" : "18.29", "our_price" : "18.29", "club_price" : "18.29", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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