{ "item_title" : "Fail Fast, Win Faster", "item_author" : [" Er Sonu Kumar "], "item_description" : "Nine out of ten startups fail - and almost never for the reasons founders expect.Fail Fast, Win Faster is a practical field guide built from the messiest, most common part of the startup journey: the failed launch, the co-founder fallout, the runway that quietly ran out. Instead of another highlight reel of unicorns, this book breaks down the six most common ways startups actually die - no market need, running out of cash, the wrong team, weak marketing, scaling too soon, and losing to competition - using honest, real-world patterns anonymized from thousands of startups.You'll learn how to: Spot the early warning signs of each failure pattern before they become fatalTurn any setback into specific, actionable data instead of vague discouragementBuild founder resilience that survives the hard stretchesUse the Lean Startup Build-Measure-Learn loop to test ideas cheaplySet up your own Fail-Fast system with a step-by-step framework", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/9/79/817/089/9798170894796_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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