{ "item_title" : "Failure Begins In The Mind", "item_author" : [" Emmanuel Nimo "], "item_description" : "Every great transformation does not begin in a day; instead, it begins with a realisation, an awkward awareness that something within us needs to shift before anything around us changes. For many of us who were raised in African homes, this realisation does not come early or easily. We grow up with the belief that the world is unchanging and that certain people, perhaps the privileged ones, have access to opportunities. Success is always questionable and subject to evil encounters or luck, but not discipline.We were conditioned to shrink our dreams merely to fit the boundaries of survival. We are taught to manage, not to imagine. We are taught to endure, not to explore. We are taught to fear disappointment so strongly that we mostly stick to the familiar, making mediocrity a culture. But the truth is simple and clear: the greatest battle of our lives is fought in the mind long before it is fought in the world.This book is not merely about personal development; it's about mental liberation. We must confront the unconscious beliefs instilled in us by generational struggle, colonial history, cultural caution, and survival-inspired parenting. It is about examining the stories we tell ourselves and asking, Who taught me to think this way? Is it helping me? Many of us grew up in environments where success looked foreign and ambition felt like rebellion. Dreaming too big attracted mockery but not support. Yet every outstanding African story, entrepreneur, artist, leader, or pioneer began with someone who refused to think like an ordinary person.Don't just read this book; kindly challenge yourself as you read. Ask yourself questions as you read because you will encounter a series of painful stories and experiences, both serious and funny ones, that reveal how mindset influences destiny. You'll learn how poverty builds fences in the mind, how early belief systems narrow or widen your vision, how discipline expands your capacity, how consistency builds your identity, and how self-talk either cripples or empowers you. More importantly, you'll discover that a mindset is not fixed but a temporary living framework that can be broken, stretched, upgraded, and redesigned for success.You can confront the beliefs that limit your growth. You can rewrite the stories you inherited. You can build a mind that no longer fears failure but sees growth, a mind that no longer sees impossibility but seeks solutions, and a mind that no longer survives but rises above all limitations. As you open this book, imagine yourself stepping into a courtroom, not because you are on trial, but because honesty is required. Some of the explanations you will encounter will make you uncomfortable. They may question habits you've lived with for years, beliefs you've defended without reflection, excuses you've made peace with, and words and actions that have always felt normal to you. Reflection is rarely gentle; it asks you to face reality yourself without filters.This book invites that kind of confrontation, the kind that feels awkward at first but is necessary for growth. What follows may be challenging to read, but that's what truth often does before it liberates us. You are about to start a journey that requires honesty and humility. If you read every page with an open mind, you'll see that your upbringing, past, and environment aren't your prison or destiny; your perspective and mindset are. This book is about possibility, not perfection. If it changes you, share your experience or recommend the book to others to also read it.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/98/842/049/9988420498_b.jpg", "price_data" : { "retail_price" : "11.99", "online_price" : "11.99", "our_price" : "11.99", "club_price" : "11.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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