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Fair Trade in Csr Strategy of Global Retailers
by M. Stefanska and R. Nestorowicz
Other Available Formats
Overview
Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
This item is Non-Returnable
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Details
- ISBN-13: 9781349484355
- ISBN-10: 1349484350
- Publisher: Palgrave MacMillan
- Publish Date: February 2015
- Dimensions: 8.5 x 5.5 x 0.47 inches
- Shipping Weight: 0.58 pounds
- Page Count: 205
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