{ "item_title" : "The Faith Factor", "item_author" : [" Calix Good "], "item_description" : "In The Faith Factor: Why We Believe, renowned scholar and author delves into the compelling question of why humans believe-in anything. This insightful exploration transcends religious dogma, offering a scientific and philosophical investigation into the roots of faith and belief systems across cultures and throughout history. Moving beyond simplistic explanations, the book meticulously examines the complex interplay of psychological, sociological, and neurological factors that shape our convictions. expertly navigates the often-fraught terrain of faith versus reason, demonstrating that the subject is richer and more nuanced than often portrayed. Through compelling case studies, insightful analysis, and accessible prose, the book unravels the intricate mechanisms behind belief formation, examining how our experiences, relationships, and even our genetic predispositions contribute to our worldview. The book is not about promoting or dismissing any specific belief system. Rather, it seeks to illuminate the underlying processes that drive all forms of belief, empowering readers to better understand not only their own faith but also the beliefs of others. It offers a fresh perspective on the psychology of persuasion, the power of community, and the enduring human need for meaning and purpose. By illuminating the faith factor, this book helps us to understand ourselves and the world around us with greater clarity and empathy. It's a fascinating and thought-provoking read for anyone interested in understanding the human condition, the power of belief, and the fascinating complexities of the human mind. * **Uncovers the science behind belief formation: ** Explore the neurological, psychological, and sociological underpinnings of faith.* **Transcends religious boundaries: ** Examines belief systems across diverse cultures and historical periods.* **Offers a balanced perspective: ** Presents a nuanced exploration of faith and reason without promoting or dismissing any specific belief.* **Empowers self-understanding: ** Helps readers better understand their own beliefs and the beliefs of others.* **Accessible and engaging writing style: ** Presents complex ideas in a clear and compelling manner, making it accessible to a wide audience.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/826/358/9798263586027_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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