{ "item_title" : "Fat Loss Optimization", "item_author" : [" Ian Mellis "], "item_description" : "Science has been simplified in our consumer society by the media and other authorities in order to provide information to the masses. A number of rules for fat loss do exist- however it is not as simple as calories in and out. What we eat and when matters greatly. The FLO exercise and nutrition programme fundamentally sets out important habits and behaviours to achieve fast and efficient fat loss.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/40/927/241/1409272419_b.jpg", "price_data" : { "retail_price" : "41.09", "online_price" : "41.09", "our_price" : "41.09", "club_price" : "41.09", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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