{ "item_title" : "Fatal Blind Spots", "item_author" : [" Graham Sterling "], "item_description" : "What if the problem keeping your business awake at night isn't actually the problem?A sales decline.A customer churn problem.Falling conversion rates.Employee turnover.Rising costs.A product that isn't selling.Most companies respond to these symptoms immediately.They hire more salespeople. Launch new campaigns. Cut costs. Add features. Change pricing. Restructure teams.They act.And sometimes they make the problem worse.Fatal Blind Spots challenges one of the most dangerous habits in modern business: treating visible symptoms instead of diagnosing the hidden system producing them.Drawing on years of experience diagnosing struggling organizations-and a deeply personal startup failure-Graham Sterling introduces a powerful new way to see your business.Your company isn't a machine made of disconnected parts.It's a living, interconnected system.Inside this practical business guide, you'll learn how to: Escape the Symptom Trap and stop treating the wrong problem.Use the Diagnostician's Log to separate symptoms from root causes.Evaluate your business through three essential dimensions: Desirability, Profitability, and Longevity.Understand why a business can be highly desirable and still be economically doomed.Discover the hidden customer needs behind complaints and frustrations.Apply Jobs To Be Done thinking to understand what customers are really hiring your product to accomplish.Use the Empty Chair to bring the customer's perspective into strategic decisions.Map Beliefs, Rivalry, and Offering to understand the real battlefield surrounding your business.Diagnose the hidden forces that determine profitability: Price, Bargaining Power, and Costs.Recognize the Cascade Effect before a seemingly rational decision creates unintended consequences elsewhere.Use the Diagnostic Grid as an instrument for seeing the health of your entire business.Build a culture that challenges assumptions instead of protecting them.Conduct a practical Weekly Triage to identify emerging problems before they become expensive crises.Develop the mindset of a Business Diagnostician-someone who looks beyond the obvious to find what others cannot see.Because the most dangerous problems are rarely the ones making the most noise.The falling sales number may not be the disease.The angry customer may not be the disease.The employee turnover may not be the disease.They may simply be signals.Signals pointing toward something deeper.A broken business model.A weak customer experience.A dangerous dependency.A pricing problem.A shifting market belief.A hidden competitive threat.Or a decision that solved one problem while quietly creating three others.Fatal Blind Spots gives you the framework to find the source.If you are a CEO, founder, entrepreneur, executive, strategist, product leader, consultant, manager, or business owner who wants to make better decisions by understanding the system rather than chasing symptoms, this book will fundamentally change the way you diagnose problems.Stop treating the knee.Find the ankle.Stop playing mechanic.Become the diagnostician.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/79/819/248/9798192485514_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details