{ "item_title" : "Federal Sales Fundamentals 101", "item_author" : [" James Severson", "Kevin J. Mahoney "], "item_description" : "Crack the code to selling into the world's largest customer: the U.S. Federal Government.Federal Sales Fundamentals 101 is your essential guide to navigating the $100+ billion federal marketplace. Whether you're a sales professional, business development manager, or entrepreneur looking to break into the federal market with your new product, this book gives you the knowledge and tools you need to succeed.Inside, you'll learn: How the Federal Government is structured-and who really makes buying decisions.The four key federal markets: Civilian, Defense, Intelligence, and Federal System Integrators.How to master Federal Speak and communicate with decision-makers in their own language.The Federal Acquisition Regulations (FAR) that every seller must understand.Strategies for territory planning, certifications, contract vehicles, and closing deals.Designed in a clear, training-style format, Federal Sales Fundamentals 101 is both a practical reference and a step-by-step playbook. If you're serious about winning federal contracts, this book will help you understand the rules, avoid costly mistakes, and position your company for long-term success.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/826/327/9798263276331_b.jpg", "price_data" : { "retail_price" : "99.00", "online_price" : "99.00", "our_price" : "99.00", "club_price" : "99.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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