{ "item_title" : "The Feel Factor by Daniel Halicho", "item_author" : [" Daniel Halicho "], "item_description" : "The horse is never wrong. He's only responding to the world the way nature built him to - with honesty, instinct, and feel. The Feel Factor is a modern cowboy's guide to working with that truth instead of against it.Inspired by the timeless teachings of Tom Dorrance and Ray Hunt, this book goes beyond techniques, drills, and equipment. It teaches you how to see the horse's mind, not just his body - and how to build a partnership rooted in trust, softness, and clarity.Inside, you'll learn: How to develop feel - the subtle language of communication between horse and rider.Groundwork that builds connection, not control.The importance of timing and release, and why the horse learns in the quiet moments.The traditional Vaquero progression from snaffle to bridle - and how to move through each stage with respect.How to handle fear, resistance, and frustration without force.How to create a horse that is confident, willing, and alive in the mind - in any discipline.More than a training method, this is a book about who you have to become to earn a horse's trust.Because horsemanship isn't measured in reins, bits, or ribbons -It's measured in soft eyes, quiet steps, and shared breath.It's the moment the horse chooses you back.Take the time it takes.Listen more than you speak.And remember: You're not training the horse -you're training the feel inside yourself.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/827/318/9798273189515_b.jpg", "price_data" : { "retail_price" : "20.00", "online_price" : "20.00", "our_price" : "20.00", "club_price" : "20.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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