{ "item_title" : "Finance for Non-Financials", "item_author" : [" Nila Mitha "], "item_description" : "Business finance is not the exclusive domain of experts, everyone can understand the basics and become an economic player and even engage in decision-making Whether you are a student interested by business finance or an entrepreneur or even a political player, this book will help you discover business finance in a practical and lively manner by walking you through the financial process, step by step. Finance for non-financials: an introduction will help you understand the information provided in the key financial statements: the balance sheet, the income statement and the cash flow statements. It will help you building your basic Key Performance Indicators in order to make informed, intelligent decisions. Discussing with banks and potential investors will be easier as you will become fluent in business language. The book also helps to raise awareness concerning the huge divide between large global corporations exerting political influence and the millions of SMEs already creating the most jobs worldwide but who are ready to develop their businesses even further and create more jobs if only economic policies and financing conditions could be simplified and adapted to meet their specific needs.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/1/51/865/345/1518653456_b.jpg", "price_data" : { "retail_price" : "14.90", "online_price" : "14.90", "our_price" : "14.90", "club_price" : "14.90", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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