{ "item_title" : "Financial Management of Commercial Companies", "item_author" : [" Fernando Moscon "], "item_description" : "Field study on financial practices, knowledge and use of financial tools, carried out in small and medium-sized commercial companies in the Brazilian cities of Santa Rosa - RS and Santo Ângelo - RS. Among the financial tools studied are: Financial, Operating and Mixed Leverage; Balanced ScoreCard - BSC; Weighted Average Cost of Capital - WACC; Cash Flow; LOLDI or NOPAT; Cash and Sales Budgets; Financial, Inventory and Internal Controls. Rate of Return on Investment - ROI; EVA/MVA.", "item_img_path" : "https://covers1.booksamillion.com/covers/bam/6/20/815/664/6208156645_b.jpg", "price_data" : { "retail_price" : "44.00", "online_price" : "44.00", "our_price" : "44.00", "club_price" : "44.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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