{ "item_title" : "Find Your Market", "item_author" : [" Étienne Garbugli "], "item_description" : "73% of startups enter the wrong market first. You don't have to.The market you choose has an outsized influence on your odds of success. Pick the right market and hypergrowth might follow. Pick the wrong one and everything becomes a grind. You'll fight for every call. Every meeting. Every demo. Every client. Your team loses excitement. You lose motivation. Deciding which customers to target should never be an afterthought.Find Your Market will show you how to:Know exactly which customers your product is best positioned to winIdentify promising market opportunities derived from the unique strengths of your technologyEvaluate and prioritize your best options before committingConfirm a market's potential with real evidence, not assumptionsPosition your product and go-to-market to get the growth engines goingSpot expansion opportunities to keep the growth goingA short, practical guide to finding the best market for your innovation before you burn runway on the wrong one.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/1/77/716/048/1777160480_b.jpg", "price_data" : { "retail_price" : "24.99", "online_price" : "24.99", "our_price" : "24.99", "club_price" : "24.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

Overview

Customers Also Bought

Details