{ "item_title" : "Fintech and Blockchain Technology in Financial Markets", "item_author" : [" Neha Puri", "Anjali Munde", "Emilia Alaverdov "], "item_description" : "This new volume examines the rapidly evolving landscape of financial innovation shaped by digital technologies. From mobile payments and robo-advisory services to decentralized finance (DeFi) and asset tokenization, the book captures the breadth of transformation redefining how financial systems operate. It presents a balanced exploration of both opportunities and challenges, highlighting how fintech is expanding access, improving efficiency, and reshaping traditional financial structures.Bridging theory and application, the volume brings together contemporary research, bibliometric analyses, and real-world case studies to illustrate the growing integration of blockchain across financial domains. It explores the role of cryptocurrencies and smart contracts, the use of blockchain in fraud prevention and financial education, and the broader implications for transparency, security, and trust.With a strong focus on emerging trends and future directions, the book also considers the intersection of blockchain with Industry 5.0, business intelligence, and advanced analytics. It offers critical insights into how financial institutions, researchers, and policymakers can navigate this dynamic environment and leverage innovation responsibly.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/77/964/128/1779641281_b.jpg", "price_data" : { "retail_price" : "180.00", "online_price" : "180.00", "our_price" : "180.00", "club_price" : "180.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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