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Why Firms Succeed|John Kay

Why Firms Succeed : Choosing Markets and Challenging Competitors to Add Value

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Overview

An American edition of the U.K.'s landmark book that applies Kay's groundbreaking theories to the U.S. experience, illustrating them with examples of success and failure in the American market. 30 line drawings.

This item is Non-Returnable

Details

  • ISBN-13: 9780195087673
  • ISBN-10: 0195087674
  • Publisher: Oxford University Press
  • Publish Date: November 1995
  • Dimensions: 9.51 x 6.42 x 1.21 inches
  • Shipping Weight: 1.47 pounds
  • Page Count: 336

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