{ "item_title" : "First Cast", "item_author" : [" Phil Genova "], "item_description" : "Phil Genova, nationally known for his work as founder and director of the Fly Fisher Apprentice Program, shares proven techniques to motivate and teach kids to fly-fish. His approach is that kids should have fun as they learn. His program likewise instills the concepts of environmental awareness and stewardship of the land that are integral to the sport. Skills and techniques are generously illustrated with 25 drawings and 165 photos throughout the book.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/81/172/761/0811727610_b.jpg", "price_data" : { "retail_price" : "21.95", "online_price" : "21.95", "our_price" : "21.95", "club_price" : "21.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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