{ "item_title" : "Fish On!", "item_author" : [" Floyd Franke "], "item_description" : "Many anglers successfully hook fish only to lose them after the hook pulls free or the line breaks. The fisherman's first concern is often placing the bait or fly where the fish are feeding, with little thought as to how to land a fish in the happy event that the big one is hooked. Fish On! outlines the general rules for playing fish, and investigates those variables, often overlooked, that have a direct impact upon your ability to play fish. Such variables include choice of equipment, the conditions under which you fish, and the particular species of fish you hope to catch. Although the book is directed at those who fish with a fly rod, spin fishermen and plug casters will find the same basic fish-playing principles apply.", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/1/58/667/070/1586670700_b.jpg", "price_data" : { "retail_price" : "24.95", "online_price" : "24.95", "our_price" : "24.95", "club_price" : "24.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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