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{ "item_title" : "Flavours of Origin", "item_author" : [" Dr Manoj M "], "item_description" : "This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/889/673/9798896735649_b.jpg", "price_data" : { "retail_price" : "16.99", "online_price" : "16.99", "our_price" : "16.99", "club_price" : "16.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
Flavours of Origin|Dr Manoj M

Flavours of Origin : An Insight on Purchase of GI Products of Kerala

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Overview

This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.

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Details

  • ISBN-13: 9798896735649
  • ISBN-10: 9798896735649
  • Publisher: Notion Press
  • Publish Date: April 2025
  • Dimensions: 11 x 8.5 x 0.38 inches
  • Shipping Weight: 0.99 pounds
  • Page Count: 138

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