{
"item_title" : "Flavours of Origin",
"item_author" : [" Dr Manoj M "],
"item_description" : "This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.",
"item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/79/889/673/9798896735649_b.jpg",
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Overview
This book explores the key factors influencing consumer buying behavior for Geographical Indication (GI) products-special goods linked to specific regions and traditions. It delves into how cultural, social, economic, and psychological elements shape consumer preferences and decision-making. With real-world examples, the book provides insights into marketing strategies and the value of GI products in global markets. Ideal for students, researchers, and professionals, it offers a comprehensive guide to understanding and leveraging the unique appeal of GI products in today's competitive marketplace.
This item is Non-Returnable
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Details
- ISBN-13: 9798896735649
- ISBN-10: 9798896735649
- Publisher: Notion Press
- Publish Date: April 2025
- Dimensions: 11 x 8.5 x 0.38 inches
- Shipping Weight: 0.99 pounds
- Page Count: 138
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